Linda Sum

I start from the shoes! My passion is a great boot that’s funky, colourful and makes me feel unstoppable, then finding or making an outfit.

Placed 6th

in their group

We would like to thank you for supporting Linda Sum in this years competition. Your participation allows us to empower the Elton John AIDS Foundation in their mission to end AIDS for everyone, everywhere.



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What makes your style stand out?

My wardrobe isn’t about trends; it’s about transformation. Some days, I whisper my story through minimal lines and quiet structure. Other days, I shout it joyfully in texture, print, and movement. But always, there’s a nod to the mosaic of my background, including my time in the corporate world, my involvement in theatre, and my Chinese heritage.

What’s your dream fashion moment?

My dream fashion moment was meeting the iconic Zandra Rhodes, the “Princess of Punk” and the most marvellous creator of colourful and dramatic prints. She is an inspiration and such a kind and friendly woman

What would you do with $20,000?

I would love to go to London on a fashion tour, including taking a fashion design course and a shoe-making course. You’re never too old to learn!