I’m passionate about style because I see it as a powerful tool for branding, image, and self-expression. Style projects a confident image.
We would like to thank you for supporting Johnny L. Lester-massey in this years competition. Your participation allows us to empower the Elton John AIDS Foundation in their mission to end AIDS for everyone, everywhere.
What makes your style stand out?
I confidently blend unexpected elements! I do not see gender I see ENERGY! For me it’s the intentional details, the careful selection of accessories, and the masterful use of layering that give my style a sense of thoughtful artistry and make me truly memorable!
What’s your dream fashion moment?
A dream fashion moment would be to see a grassroots footwear line I launched land me an opportunity to work with or design for a major fashion house.
What would you do with $20,000?
I would strategically rebrand and reposition my shoe line, focusing on laying a solid foundation for growth. A significant portion would go towards securing samples that truly embody my design vision and craftsmanship. I’d invest in professional photography. The remaining funds would be allocated to targeted digital marketing campaigns, utilizing social media and influencer collaborations to build brand awareness and attract my ideal customer base, to bring my unique footwear to the world.
