Yana Ashim

I’m passionate about style because it’s a powerful form of self-expression, it tells your story before you say a word.

Placed 27th

in their group

We would like to thank you for supporting Yana Ashim in this years competition. Your participation allows us to empower the Elton John AIDS Foundation in their mission to end AIDS for everyone, everywhere.



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What makes your style stand out?

What makes it unique is the emotional depth with every piece that carries memory, heritage and a sense of identity. To me especially as an a Ukrainian, I have to wear my identity on my sleeves to not forget where I come from, carrying that symbolism with my love for art and craft that carries history.

What’s your dream fashion moment?

Is seeing my collection come alive in a setting that feels more like an art installation than a runway. The true moment of magic would be looking into the audience and seeing them not just watch a fashion show but feeling something deeper that is why I want to be a witness for other designers to feel something.

What would you do with $20,000?

I would invest it into my collection and create an impact like integrating philanthropy into sales. It isn’t just money, it’s a catalyst to transform raw ideas into something meaningful.