Maxine R Bellay

Style is my language. I design power you can wear— Bellacherta is my creation. And I’m only in the beginning of making my American dream

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Help me become the Style Icon, appear in Flaunt Magazine, and win $20,000!

The first cut is on Thursday the 16th of October at 7PM PDT

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What makes your style stand out?

I was already successful back home, but I refused to align with my government. I left everything behind and came to America with nothing. Within one year I opened my own studio in Beverly Hills, and for the past year and a half I’ve been growing my brand, Bellacherta. Bellacherta is not just fashion — it’s a philosophy. It’s about strength, freedom, and identity. Even strangers on the street notice my presence — the way I dress, the scent I wear, my accessories, my nails.

What’s your dream fashion moment?

I’m living it every day, step by step.. I create everything myself. From idea and sketch to patterns and full production — I can bring any piece to life from scratch. I honestly can’t imagine what I would wear if I didn’t have the ability to design and make my own clothes.

What would you do with $20,000?

Right now, I am still at the very beginning of my journey. I do everything on my own — from photoshoots and branding to production, sewing, and managing every process. But my vision goes further. With the right support, I will be able to open a full production here in America — for clothing, accessories, and jewelry. This step will allow me to grow Bellacherta from a personal creation into a larger movement.

Help Maxine R Bellay become the next Style Icon while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help make a meaningful impact on ending AIDS for everyone, everywhere.


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