My style is a blend of minimalism and streetwear, I try to be expressive and bold in certain pieces, and have fun.
We would like to thank you for supporting Jonathan Joseph in this years competition. Your participation allows us to empower the Elton John AIDS Foundation in their mission to end AIDS for everyone, everywhere.
What makes your style stand out?
My style stands out because it’s not about standing out. I blend minimalism with streetwear, clean, functional pieces elevated by bold accents when the moment feels right. For me, fashion is about feeling good, not forcing attention. I draw inspiration from icons, new trends, and the creativity of friends and family, making my style a tribute to those influences while staying true to myself.
What’s your dream fashion moment?
My dream fashion moment isn’t about a runway or a red carpet, it’s about disruption. Virgil Abloh said, ‘The end goal is not to fit in, but to make your own path.’ For me, that moment would be breaking rules with what I wear and seeing it challenge how people think about style. If it sparks conversation, maybe even controversy, then it’s doing what fashion should…pushing culture forward.
What would you do with $20,000?
With $20K, I wouldn’t spend it all on one flashy moment. I’d use it as an investment, maybe to explore fashion more deeply, learn from people ahead of me, and create opportunities that keep my dreams moving forward. For me, this isn’t just about clothes, it’s about building a journey. That money would give me the freedom to experiment, to connect with mentors, and to turn inspiration into something real.