Jason LeBlond

I created my own handmade hat line called Purjat0ry. Since 2020, I've developed a variety of statement-making styles with upcycled fabric.

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What makes your style stand out?

My approach to style has always been to create it myself. My bold headwear is completely handmade by me. My creations are either one-of-one or limited editions. Most people will create a look and then add their accessories. I often work in the opposite way: I build looks around my hats, to showcase them in the best way possible. I love to shop vintage and pre-loved clothing from places like Buffalo Exchange and Mercari, and other thrift stores.. where I source fabric to upcycle.

What’s your dream fashion moment?

I'm currently working on pitching my designs to influencers and celebrities. I have a wish list of performers that I'd love to create custom pieces for. This includes my most beloved legends like Elton John and Madonna plus a handful of newer icons. My ultimate dream though... to be able to work on my line + be a creator full time and to really thrive, without having to juggle or struggle with other job(s) to make a living.

What would you do with $20,000?

What I should do is use it towards paying off student loan debt. :( However I'd also love to open a boutique which would showcase myself and a curated selection of other independent designers, pop-ups, trunk shows, etc.. along with fine art exhibitions.

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