Janae Edmonson

Fashion became my way of stepping into power and rewriting how I saw myself. Today, it’s my passion because it inspires confidence

Placed 18th

in their group

We would like to thank you for supporting Janae Edmonson in this years competition. Your participation allows us to empower the Elton John AIDS Foundation in their mission to end AIDS for everyone, everywhere.



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What makes your style stand out?

My style stands out because it is unapologetically unique, blending luxury with purpose and vision. I am chic yet daring, a designer who sees every stitch, texture, and detail as part of a larger story. I don’t just create garments—I create experiences, from crystallized belts and pearl basketball hats to couture-inspired packaging that feels like jewelry. My work is visionary because it balances high-fashion elegance with bold innovation, rooted in storytelling and authenticity. Every piece I d

What’s your dream fashion moment?

My fashion dream moment is to be able to do a Collab with Balenciaga and Versace. I also want to be able to be in the add campaign

What would you do with $20,000?

With $20,000, I would elevate and relaunch my fashion brand, PureFit, which I’m currently revamping to reach new heights. This investment would also allow me to create opportunities and jobs for others, because I believe in building a team as much as I believe in building a brand. Finally, I would dedicate part of the funds to my foundation, Nae Cares, to support individuals experiencing homelessness and those in need—because fashion should not only inspire confidence, but also give back to the