I applied as a brand because I truly love creating pieces that express my vision and connect with people.
We would like to thank you for supporting Imrane in this years competition. Your participation allows us to empower the Elton John AIDS Foundation in their mission to end AIDS for everyone, everywhere.
What makes your style stand out?
My pieces are hand-knitted and built from yarn, so no two garments are ever truly the same. They carry the small irregularities and textures of human hands, which makes them feel alive and not factory made.
What’s your dream fashion moment?
My dream fashion moment would be seeing someone step on a red carpet in one of my pieces!
What would you do with $20,000?
With $20,000, I would invest directly into scaling Imurani while keeping its handmade and one of a kind essence. A portion would go toward materials and production support, so I can create larger drops without compromising quality.
