My style blends Mexico and the USA—two worlds, two cultures—woven into denim as wearable art that celebrates duality.
We would like to thank you for supporting Guillermo Rios in this years competition. Your participation allows us to empower the Elton John AIDS Foundation in their mission to end AIDS for everyone, everywhere.
What makes your style stand out?
My style stands out because it embraces duality—the balance between tradition and modernity, culture and individuality. I infuse elements of my heritage while reimagining them through a contemporary lens. Each piece isn’t just fashion or art, it’s a story that reflects identity, inclusivity, and the blending of worlds.
What’s your dream fashion moment?
My dream fashion moment would be seeing Studio Guillermo Rios showcased on a major international runway—not just for the glamour, but because it would give me the opportunity to share stories of duality, culture, and identity with a global audience. What excites me most is the idea of fashion serving as a bridge—bringing people from different backgrounds together through art that celebrates inclusivity and self-expression.
What would you do with $20,000?
If I won $20,000, I would invest it directly into expanding Studio Guillermo Rios. I’d use it to create a new collection that pushes the boundaries of fashion as wearable art, while also making my work more accessible to a wider community. Part of the funds would go toward collaborating with local artisans and creatives, because building community and celebrating diverse voices is at the heart of my brand. For me, it wouldn’t just be about growth—it would be about using the opportunity to ampli