Dana Jo Cooley

"Clergywear meets military chic, with eclectic, sentimental pieces—a living, breathing work of art, always blending structure and soul."

Currently 5th

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Help me become the Style Icon, appear in Flaunt Magazine, and win $20,000!

Voting for the TOP 5 ends Thursday the 6th of November at 7PM PST
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What makes your style stand out?

I choose my pieces intuitively, blending my love for the arts with comfort and versatility. My Mama always made sure I wore the most unique and interesting outfits, teaching me to own my individuality with confidence. As an installation, performance, and hypermedia artist, my style is an extension of my work—an ever-evolving piece of art that blends structure with storytelling.

What’s your dream fashion moment?

Creating my own fashion show, one that blurs the lines between runway, ritual, and immersive art. I imagine a space where every look tells a story, layered with symbolism, movement, and sound. The models become performers, the garments are installations, and the entire show becomes a living, breathing experience. It wouldn’t just be about the clothes; it would be about transformation, identity, and presence. A full embodiment of my artistic vision, expressed through style.

What would you do with $20,000?

I would bring my dream fashion show to life, an immersive, multidisciplinary experience where style meets performance, ritual, and storytelling. But I wouldn’t do it alone. I’d use the prize to collaborate with and compensate other artists, designers, performers, musicians, makers. Uplifting fellow creatives is at the heart of why I’m an artist. Art isn’t just about expression; it’s about internal support, collective growth, and building something hopeful together. 🤍

Help Dana Jo Cooley become the next Style Icon while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help make a meaningful impact on ending AIDS for everyone, everywhere.


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