Style is more than what you wear—it’s how you wear it, and what it makes you feel. For us, fashion is a catalyst for post traumatic growth.
We would like to thank you for supporting Asato Kitamura in this years competition. Your participation allows us to empower the Elton John AIDS Foundation in their mission to end AIDS for everyone, everywhere.
What makes your style stand out?
Beyond the silhouette, every ASATO piece tells a story. Whether it be our use of the world’s darkest wool, sustainable fabrics, up-cycled materials, color theory, drape, multifunctional structures, or our signature 8 stitch design, these elements collaborate to communicate our design philosophy - creating value from imperfections.
What’s your dream fashion moment?
Walking down the street and encountering someone dressed in ASATO, who expresses to us how our work made them see new value in life, helped them cherish the flaws that shape us, made them kinder, and made them more confident in who they are.
What would you do with $20,000?
We would invest in our team, source more sustainable fabrics, optimize our advertisement and marketing, develop our website more, hire an agent, and donate to our partners, the Anxiety and Depression Association of America, to help aid in mental health awareness.
